American Independent Business Alliance

The Myth of the Franchise Advantage

The Myth of the Franchise Advantage

For people considering opening a business, a primary reason they may consider a franchise, as opposed to opening an independent business, is safety. The trade-off for sacrificing some control of how they run the business is a known brand, the marketing, support from...
The Multiplier Effect of Local Independent Businesses

The Multiplier Effect of Local Independent Businesses

This resource also is offered in Spanish (leer en español).  For holiday-themed versions of the multiplier effect graphs below, see this menu. Clearly communicating the importance of the local economic multiplier effect or “local premium” is a key part of effective...

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