American Independent Business Alliance

10 Ways to Capitalize on Small Business Saturday

10 Ways to Capitalize on Small Business Saturday

The annual Small Business Saturday campaign helps bring attention to the value of patronizing independent businesses in communities across America for holiday shopping, dining and services. Founded by American Express in 2010, the event has become a powerful force for...
Holiday Campaign and Event Ideas

Holiday Campaign and Event Ideas

Hold a “Pro-test” For Indie Businesses Think Local Umpqua took their holiday campaign to the streets on Black Friday with staff and volunteers holding signs at a prominent intersection. In just a few hours, TLU generated great news coverage and hundreds of...

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