For Immediate Release:               

Contacts:  Colin Murray, Dane Buy Local Executive Director, (608) 729-7342/office or (608) 712-3440/cell, [email protected]  Web:
Stephanie Miller, Dane County Executive’s Office, (608) 267-8823


Dane Buy Local and Dane County Support Holiday
Shopping Season to Buy Locally


Dane County Executive Joe Parisi, Eric Eigenfeld of Dane County Credit Union, Orange Schroeder of Orange Tree Imports, Dane Buy Local Executive Director Colin Murray and other business leaders urge the community to shop locally during the holiday season.

MADISON – Dane Buy Local Executive Director Colin Murray and Dane County Executive Joe Parisi to highlight the great local shops of Dane Buy Local’s 700 business members.

November marks the launch of Shift Your Shopping, a program encouraging residents and businesses to make a buy from local independent businesses during the holiday season. Americans expend a large portion of their annual retail shopping budget between Nov. 1 and Dec. 31. According to the National Retail Federation “retail sales in November and December (excluding autos, gas and restaurants) to increase a solid 3.6 percent to $655.8 billion. Online sales are forecast to increase between 7 and 10 percent over last year to as much as $117 billion.” In 2015 “Average spending per person during the holiday season was over $800.”

Numerous studies show if those dollars are shifted to locally owned, independent businesses, they’ll generate far more economic benefit in local communities than money spent at national chain outlets.

Shift Your Shopping in combined with Small Business Saturday, which is on November 26, 2016 and includes businesses all over South Central Wisconsin and beyond.

“We’re asking community residents to shift your purchases of food, greeting cards, gifts, flowers and other holiday items, to your friends and neighbors at locally-owned businesses. Whether shopping at a physical location or on-line, consider shopping at local businesses first” said Colin Murray, Executive Director of Dane Buy Local.

“Dane Buy Local plays such an important role helping build our local economy,” Dane County Executive Joe Parisi said. “We hope highlighting our local businesses will increase awareness of the importance of buying local and provide valuable support to small businesses in our community.”

Local businesses who use their Dane Buy Local membership reported an average revenue increase of 12.3%, compared to just 4.2% growth among independent businesses in communities without a buy local program. (survey conducted by the Institute for Local Self-Reliance in partnership with the Advocates for Independent Business).

Dane County Executive Joe Parisi, Eric Eigenfeld of Dane County Credit Union, Orange Schroeder of Orange Tree Imports, Dane Buy Local Executive Director Colin Murray and other businesses will hold a press conference Friday, November 18 at 12:30 p.m. Dane County Credit Union, 709 Struck St. Madison to highlight buying local for the holiday season with Shift Your Shopping and Small Business Saturday.

Where:                 Dane County Credit Union, 709 Struck St. Madison

When:                  Friday, November 18 at 12:30 p.m.


For more information about Dane Buy Local, please contact Colin Murray at [email protected] or (608) 729-7342/office, (608) 712-3440/cell.

Member Resources
AMIBA Overview
Renew Your AMIBA Affiliation
Share Your Story
AMIBA Programs for Affiliates
New Tools: Database/Communications Package and Website Template
501c6 Group Exemption Program
AMIBA 501(c)(6) Group Exemption Program FAQs
501c3 or 501c6 Status: Which Should We Choose?
How to Complete Your 990N Postcard
Instructions for completing the IRS Schedule C
Maintaining Your Status in AMIBA's 501c6 Exempt Group
Resources for Tax-exempt Groups
Fiscal Sponsorship Program Info and Resources
Fiscal Sponsorship Program Guidelines
How to Handle Funds You Receive
The Flow of Funds -- What to Expect and Do with Funds Raised in AMIBA's Fiscal Sponsorship Program
Membership Recruitment and Retention
Sample Member Recruitment Page for Indie Business Coalitions
The Value of Surveying Your Business Members
Automated Dues Payments
Setting up an Electronic Funds Transfer for Member Dues Collection
Business Membership Dues
Citizen Membership Dues
Community Organization Membership
Ideas for Engaging Community Organizations
Dues Collection Information & Suggestions
Member Recruitment
Engaging Member Businesses in Member Recruitment
Member Welcome Kit
Membership Brochures
Recommendations for Dealing with Franchises, Co-ops & Recruitment Grey Areas
Should Franchises Be Part of "Buy Local" Initiatives?
Sample Statement on Dealing with Local Franchises
Automotive Dealerships
Gas Stations
Who Sells Motor Fuels in the United States?
IBA Program & Project Ideas
B2B Shift Your Spending Challenge
B2B Shift Challenge – Milwaukee Form
B2B Shift Challenge – Milwaukee Announcement to Businesses
Buy Independent, Buy Local Campaign
Sponsorship Outline — Shift Happens Campaign
Community Benefit Card Press Release Example
Farm to Restaurant Program
Farm to Restaurant Program Overview
Farm to Restaurant Program Graphics
Farm to Restaurant Program Funding Proposal
Local Business Bingo – Raleigh, NC
Portland "Eat Local" Map / Directory
Rapid Response Team — a Tangible Member Benefit
Time Capsule Book
Public Education & Media
AMIBA's Tips for Effective Presentations
Tips for Successful Facebook Posts and Facebook Closed Group Contributions
Corvallis IBA "Welcome Dollars" Program
Engaging Young People
Enticing Community Newcomers to Buy Local
Hashtags Come to Facebook! #SoWhat?
Media Resources
Press Release Example – Holiday, Including Shift Your Shopping and Small Business Saturday
Press Release Example: Decrying Amazon-UW Partnership
Letter and Op-Ed Examples
Don't Forget Portland's Locally-Owned Businesses
Letter Example — Big Box Not in Community Character
Letter example: Community not hostile to business, just subsidies given to national retailers
Letter to Editor Example – Humboldt
Letter to Editor Example – Raleigh
Op-Ed: Portland Buy Local
How to Arrange an Editorial Board Meeting (and Why You Should)
Op-Ed Outline and Lead Tips
Op-Ed and Persuasive Writing Tips
Press Release Example: Positive Outlook
Press Release Example Spun for Holiday/Year End Launch
Press Release: General Example
Press Release Template
Public Service Announcement Examples
Tips on Effective Letters to the Editor
TV Ad Examples
Tips and Resources for Outreach with Video
Videos from Independent Businesses
Why Support Locally Owned Businesses
Why Support Locally Owned Businesses – Portland Buy Local
Trade Associations
AMIBA Member Web Stickers
AMIBA Affiliates Web Decals and Logos

Member Resources Account

Tags: ,

Pin It on Pinterest

Share This