For Immediate Release:
Contacts: Colin Murray, Dane Buy Local Executive Director, (608) 729-7342/office or (608) 712-3440/cell, [email protected] Web: www.danebuylocal.com
Stephanie Miller, Dane County Executive’s Office, (608) 267-8823
Dane Buy Local and Dane County Support Holiday
Shopping Season to Buy Locally
Dane County Executive Joe Parisi, Eric Eigenfeld of Dane County Credit Union, Orange Schroeder of Orange Tree Imports, Dane Buy Local Executive Director Colin Murray and other business leaders urge the community to shop locally during the holiday season.
MADISON – Dane Buy Local Executive Director Colin Murray and Dane County Executive Joe Parisi to highlight the great local shops of Dane Buy Local’s 700 business members.
November marks the launch of Shift Your Shopping, a program encouraging residents and businesses to make a buy from local independent businesses during the holiday season. Americans expend a large portion of their annual retail shopping budget between Nov. 1 and Dec. 31. According to the National Retail Federation “retail sales in November and December (excluding autos, gas and restaurants) to increase a solid 3.6 percent to $655.8 billion. Online sales are forecast to increase between 7 and 10 percent over last year to as much as $117 billion.” In 2015 “Average spending per person during the holiday season was over $800.”
Numerous studies show if those dollars are shifted to locally owned, independent businesses, they’ll generate far more economic benefit in local communities than money spent at national chain outlets.
Shift Your Shopping in combined with Small Business Saturday, which is on November 26, 2016 and includes businesses all over South Central Wisconsin and beyond.
“We’re asking community residents to shift your purchases of food, greeting cards, gifts, flowers and other holiday items, to your friends and neighbors at locally-owned businesses. Whether shopping at a physical location or on-line, consider shopping at local businesses first” said Colin Murray, Executive Director of Dane Buy Local.
“Dane Buy Local plays such an important role helping build our local economy,” Dane County Executive Joe Parisi said. “We hope highlighting our local businesses will increase awareness of the importance of buying local and provide valuable support to small businesses in our community.”
Local businesses who use their Dane Buy Local membership reported an average revenue increase of 12.3%, compared to just 4.2% growth among independent businesses in communities without a buy local program. (survey conducted by the Institute for Local Self-Reliance in partnership with the Advocates for Independent Business).
Dane County Executive Joe Parisi, Eric Eigenfeld of Dane County Credit Union, Orange Schroeder of Orange Tree Imports, Dane Buy Local Executive Director Colin Murray and other businesses will hold a press conference Friday, November 18 at 12:30 p.m. Dane County Credit Union, 709 Struck St. Madison to highlight buying local for the holiday season with Shift Your Shopping and Small Business Saturday.
Where: Dane County Credit Union, 709 Struck St. Madison
When: Friday, November 18 at 12:30 p.m.
For more information about Dane Buy Local, please contact Colin Murray at [email protected] or (608) 729-7342/office, (608) 712-3440/cell.