Examples of Outstanding Website Functions from Local Business Alliances
Every pro-local business group should develop an attractive website that’s easy to navigate and makes a compelling case for joining. Since we find groups are always eager to see examples from others, we reviewed many of our affiliates’ websites to cull some excelling in certain key functions. If you know of a site (maybe yours?) that excels in an area we haven’t yet noticed, or you have other suggestions, please tell us!
New to AMIBA’s offerings for members is an integrated database and website system (provided by The DataBank) at a large discount. Designed from the ground up with local business coalitions in mind, these tools will save countless hours on member recruitment and management, creating online directories, newsletters and much more while providing you a website template offering all the functions you’ll likely need. These tools also are available separately.
AMIBA’s template (member login required)
Spokane Metro IBA (tiered benefits structure)
Sustaining Membership options: Stay Local! New Orleans
Rewards program pitch: Sonoma County GoLocal Cooperative
About Us Page
Keep Saint Petersburg Local
Highlighting of Programs
Local First Utah
Strong Audience Appeal for Businesses
Keep Saint Petersburg Local
Local First Arizona
Enticing Donations distinct from business memberships)
Urban Conservancy (parent organization of Stay Local! in New Orleans)
A few components your website should include:
- About – Concisely tell why the organization exists, a few accomplishments and the people behind it. Include pictures of your people!
- Contact – not just a form! Include names of people, an address and phone number
- Donate – help diversify your group’s funding by accepting individual contributions via your website! See our tips for building
and effectivedonate page
- Member Directory – A map, search tool
andcategorized list are key functions
- Join/Membership – We strongly urge affiliates to ask us for a review of their language here. Seemingly small choices in wording can make a huge difference in response rates.
- Events Calendar – Help people learn about all the events you and your members hold (and perhaps others in the community).
- Get Involved – how can non-business owners engage with you or help support localization?
- Why Go Local? – Tell stories about beloved local businesses, less-known business’ contributions to the community and profile local scenarios. Don’t spend time creating pages that list nationally-applicable reasons for buying locally, collect studies or explain the multiplier effect in depth. Focus on concrete local examples and reference/link resources from AMIBA, ILSR and other authoritative sources that regularly update pages. Reasons to go local are most effective when presented individually throughout your web pages, social media
andmaterials. Take advantage of the many “go local” graphics AMIBA provides for this purpose (we can co-brand most with your logo)
Responsiveness: A responsive website means your site readily adapts to whatever device a visitor is using to view your site, whether tablet,
Build on Others’ Experience!
We’ve developed an integrated database and WordPress website template for local business groups that will transform your operations and free up far more time for you to advance programs and member benefits — and at a fraction of the market cost. The CRM will automatically populate an attractive, searchable and mappable online directory. Users will enjoy fully-integrated email marketing, SMS messaging, invoicing, reporting, and many other tools to boost the capacity and performance of local groups and give local leaders knowledge they can share with small business owners to help them embrace important technology. Learn more!