American Independent Business Alliance

Dane Buy Local: Membership Survey Example

Dane Buy Local issues a survey to their business members annually to gain valuable feedback on the effectiveness and value of programs, initiatives, and outreach.  It also gives them a way to benchmark the organization’s progress as they grow.   Answer options for questions offering them are indicated with bullet points — these would have a check box or radio button on the survey.

Dane Buy Local uses Survey Monkey to deploy their survey to members.  If you don’t do this already, consider starting — and you can customize Dane Buy Local’s example for your group’s purposes.  AMIBA provides access to a survey tool as a benefit of your affiliation — contact us to learn more!

1.  How did you first hear about Dane Buy Local?

    • In the news
    • Window cling, banners or posters
    • Print advertising
    • Social media
    • Dane Buy Local Website
    • Word of Mouth
  • Other

2.  What is the most valuable component of Dane Buy Local?

    • Advocacy
    • Community
    • Education
    • Promotions and Marketing
    • Networking
  • Other

3.  Which of the following benefits did you value in the last year?

    • Morning Breakfast
    • Evening Social
    • Online Membership Profile
    • Listing in the Dane Buy Local Guide
    • Exposure via our social media channels:  Facebook, LinkedIn, Google+, Twitter
    • Buzz eNewsletter
    • Local Lifestyle eNewsletter
    • Advertising Discounts with our Media Partners
    • Window Cling, Banner, Posters
    • Participating in a ‘ThinkLocal First’ campaign (Independents Week, Shift Your Shopping)
    • Digital logo on your website, or in an ad
    • Posting events on Dane Buy Local’s calendar
    • Member-to-Member Discounts, and/or Partnership Program
    • Advertising on our website, and/or in our eNewsletters
  • Access to FREE and valuable business resources (phone helpline, classes, documents, contacts for alternative financing)

4. Please list the top three benefits that you value most

5.  Which Dane Buy Local marketing techniques get the most attention and comments from your customers/clients (check all that apply)?

    • Dane Buy Local Guide
    • Dane Buy Local Facebook LinkedIn, Twitter, Google+
    • Dane Buy Local Online Profile
    • Dane Buy Local Window Cling
    • Dane Buy Local Posters
    • Dane Buy Local Gift Cards
    • Dane Buy Local Banners
    • Dane Buy Local “Think Local First” Campaigns (Independents Week, Shift Your Shopping)
    • Dane Buy Local Group Ads
    • Dane Buy Local logo on your website, eNewsletter or in a digital ad
    • Promotion of events on Dane Buy Local calendar
  • Advertising on our website, and/or in our Local Lifestyle eNewsletter

6.  What are the four seminar topics you are most interested in at a Breakfast Meeting? (check 4 topics)

    • Social Media – Beginning (Facebook, Twitter, LinkedIn, Google+)
    • Social Media – Intermediate (Facebook, Twitter, LinkedIn, Google+)
    • Social Media – Mobile Marketing
    • Sustainability
    • Energy conservation
    • Marketing/Promotional Strategies
    • Advertising/Promotions
    • Business/Finance
    • Sales Training
    • Business Law
    • Customer Service
    • Succession Planning
    • How to Network
  • Business Development

7.  How does your organization support and give back to the local economy?  (check all that apply)

    • Provides door prizes or donations to silent auctions for Dane Buy Local events
    • Contributes financially to local businesses
    • Participates in fundraisers for local organizations
  • Purchases from local vendors

8. Please select which local businesses you have purchased products or services from in the past year.  Also, please list the business names you have worked with.

    • Accounting
    • Arts, Culture & Entertainment
    • Business & Professional Services (credit card processing, employment, mailing, office supplies, printing)
    • Education *business & professional development)
    • Energy & Environment (fuel)
    • Financial Services (consultants, banks)
    • Health & Fitness
    • Home & Garden
    • Insurance
    • Legal
    • Lodging & Travel (meeting &event space)
    • Marketing & Media
    • Non-profit organizations
    • Personal Services & Care (cleaning services)
    • Pets & Veterinary
    • Real Estate & Moving
    • Restaurants, Food & Beverages (special event food and/or caterer)
    • Salon & Spa
    • Shopping & Specialty Retail (business furniture, employment recognition & gifts)
    • IT/Technology
    • Transportation
    • None of the above
  • Other (please specify).  Also please list names of businesses you’ve supported.

9.  How has your Dane Buy Local membership positively impacted your business?  If you’re willing to share your story as a testimonial, please indicate below.  Thank you.

10.  To become more involved with Dane Buy Local, would you be interested in…

    • Joining a committee
    • Hosting or sponsoring an event
    • Volunteering at an event
    • Donating a door prize
    • Donating to a silent auction
  • None of the above
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