Your Guide to Cash Mobs
“Cash Mobs” are grassroots events where people agree to patronize a specific local independent business on an appointed day and time. This not only has a positive impact on the business but also allows people to have fun while spreading public awareness about local businesses and their positive impacts in the community.
How to organize a cash mob
Mobs may be coordinated by a single volunteer, an Independent Business Alliance, or other local groups. Ensuring participants meet new people and have fun is key to the event generating repeat interest (most mobs strike once per month). It’s a community event, not merely consumer activity. Some choose a retailer or service provider and then have an ‘after-party” at an independent pub or restaurant.
Is there a spending limit?
Some mobs ask participants to spend a minimum sum while others leave it entirely to participants’ discretion.