Holiday Season Outreach IdeasFind Below (click menu to jump directly to category):
Recent Additions (December 2015)
Local First (Durango, CO) created an event called Noel Night, featuring graphics like this for member businesses.
Go Local Sonoma created marketing package for member businesses with recommendations on how to use them and printed materials available. Also see their other pieces: Outdoor digital sign boards (PDF) Local magazine spread Sonoma County Gazette holiday story Holiday insert in Boho 2015 Radio Go Local
templates based on this great idea to make it easy for you to do this locally.
Holiday PunchcardThe Summit IBA (CO) created a punchcard program to encourage holiday shoppers to patronize SIBA member businesses for their gift and entertaining needs and become eligible for a handsome prize. The card also captures the amount spent at SIBA member businesses, providing SIBA with valuable data they can factor using the local economic multiplier to determine the return to the community (and this is only for cards that get turned in).
Home for the Holidays Customer Incentive CampaignThis month-long campaign was created by the Capital Area IBA in Springfield, IL. Each week a drawing was held, and 25 citizens each won 3 gift certificates worth at least $75 to spend at CAIBA member stores. “Along with engaging residents, this also was a successful member recruiting effort – once business owners knew they’d be part of the holiday campaign, we had a bunch of new businesses join.” – Sharon Whalen, (former) CAIBA president
- Campaign overview
- Media release — campaign announcement
- Campaign promotional ad
- Participant registration information and form
- Winner announcement ad (week one)
- At least $142,000 in sales were recorded from the contest
- More than 326 LIBA business members were patronized by entrants
- More than 1/3 of entrants visited a new business because of the contest
Gift TagThe Louisville IBA is one of many affiliates to produce gift tags that inform recipients of their gifts’ origins and let them know you deliberately chose a local independent! (See a free pdf template from AMIBA) LIBA supplied them as stickers to member businesses in rolls of 100 to distribute with gift purchases. See how LFU created a simple and effective photo contest using the gift tags! Utah Local First created a package of printed gift tags, point-of-sale counter display cards and a social media marketing kit to sell on their website to businesses wanting to utilize them. The tags also were available in bulk quantities of varying numbers. The Austin IBA gave member businesses incentive to use and promote their gift tags by making them request them. In exchange for providing the gift tags in-store, AIBA promoted those businesses to holiday shoppers on a special Shop Local for the Holidays page on the AIBA website. Features included a photo and 100-word description. AIBA also promoted the businesses via social media and newsletter. AIBA produced the 2″ x 3.5″ gift tags (including a punched hole) on gloss-front paper with a matte back. (Click image to view larger)
gift guide of suggested gift items from their member businesses. Portland Buy Local created a holiday gift guide organized by unique categories, such as ‘For the hostess with the mostest’ and ‘For the friend that’s always looking for something new to do or try.’