American Independent Business Alliance

Book Review: Immigrant, Inc.

Book Review: Immigrant, Inc.

By Chelsea Eddy “Part myth, part reality, the American dream is essential because it is what unites us. It is the shared belief that, in America, anything is possible. That people starting at the very bottom can catapult to the very top. Immigrants are the...

Book Review: Cause Marketing for Dummies

Reviewed by Jennifer Rockne Book by Joe Waters & Joanna McDonald (Wiley / 2011) Cause marketing is different than sponsorship.  As this book points out, cause marketing is a partnership between a non-profit and for-profit organization for mutual gain.  Think of...

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