American Independent Business Alliance

The Good News Page!

Graphs Showing Thriving Independent Business Sectors & Superior Value of Independent Businesses

These graphs are free for you to use unaltered (contact us for a version customized co-branded with your business’ or group’s logo and url). Please include a link from images to when posting on a website. To save large images for uploading to your website, newsletter, etc., right-click and choose “save image as.” If you need a high-resolution file for print publication, just ask.

Tip for Indie Business Groups: tag your members in the relevant categories when posting these graphs to social media — they’ll love it (and likely share your post).

Important: Please read the conditions of use for placing AMIBA graphics on your website, social media, or materials.

Data from 2015 Consumers Union survey of 40,000+ readers, published in the December 2015 issue of Consumer Reports. Full report requires subscription. AMIBA combined data from chains within a store category to allow a reasonably simple graph.

A 2014 survey yielded similar results. See graph


Consumers Union 2014 survey of 22,000+ readers.

Excerpt: “…independent retailers meet or beat the big boys on selection and leave them in the dust when it comes to good, old-fashioned service.” (Full report requires subscription.)


Note: numbers include the same few giant breweries in all years, but the growth is craft brewers. For more graphs and data, see the Brewer’s Association website.

News coverage of trend (CNBC, 2014)


Graph shows membership in the American Bookseller’s Association, which represents the vast majority of general interest bookstores. Twitter-friendly version here.

See also our author testimonial graphics with personal quotes on the importance of indie bookstores.

You may also visit All About Amazon for more graphics and reporting.


For full-size graphs, including the retail sector, see our Local Multiplier Effect page

Tweet this resource to others


This graph breaks with the trade-specific theme of this page because so many business sectors compete against Amazon Inc. and its vast array of subsidiaries.

See our guide to the best reporting on Amazon and it’s impacts on a range of issues and trades: All About Amazon.

Pages of related interest:

ComeInWereLocal-400x215Posters, window decals and other materials to spread the pro-local message in your community.

The top reasons to choose local independent businesses — with linked sources

The Guide to Building an Effective Buy-local Campaign

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[…] site also offers free graphics and charts reporters can use to visually illustrate facts about shopping local in […]


[…] in the community. It decreases taxes because it puts less of a strain on infrastructure. It employs more local people. It fosters choices more in line with the values of the community. It creates a more cohesive […]


[…] Trade-Specific Graphs […]


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