American Independent Business Alliance

Indie Week Proclamation

 

This is a keystone event of Independents Week around which you can build the rest or your activities. If you belong to a participating organization, have your Board endorse the Independents Week proclamation, but regardless, deliver it to your municipal council for official proclamation. Aim even higher and customize our State Proclamation template to submit to your state’s governor. Do this no later than early June to give your council or governor’s office time to consider it (see the contact information we’ve included for state proclamations—the lead time and procedure varies, and you may need to do some further investigation). Don’t count on your city or state government to make a big deal out of this—they will only if you help them!

Use the proclamation as a media peg for your media campaign. Arrange a press conference or media event at which the mayor presents the proclamation to the community–maybe at an Independents Week kick-off event you have planned. Be on hand when the governor signs your proclamation and be sure to alert your state’s larger media via a press release two days prior. Be sure to have board/staff (if you are an IBA or other organization) and independent business representation at the event! Your community media event could occur in the mayor’s office, on the steps of a prominent, well-established independent business, in a communal community area such as a square, or another place appropriate and public for the purpose. Your state event is likely to take place in the governor’s office. Take the lead in planning this!

This initiative makes your local/state government look good – your chances of securing a proclamation are excellent, if your timing is right.

Just copy and paste the language into a document — be aware a hyperlink back to this page will automatically insert at the end, so you’ll want to remove it before sending to the appropriate government official!

City Government

Whereas, Independents Week provides a time to celebrate the independence of the member of the community of [city] and the entrepreneurial spirit represented by our core of local independent businesses; andWhereas, the individual decisions every community member makes today affect the future of [city]; and

Whereas, [city’s] local independent businesses help preserve the uniqueness of the community and give us a sense of place; and

Whereas, [city’s] core of independently-owned businesses give back to this community in goods, services, time and talent; and

Whereas, the health of [city’s] economy depends on our support of businesses owned by our friends and neighbors; and

Whereas, [city’s] independent business owners and employees enrich community members’ shopping experiences with their knowledge & passion;

Therefore, as we celebrate Independents Week 2016, we acknowledge that the ability to choose the direction of [city] lies within each of us.

NOW, THEREFORE, I, ____________, Mayor of the city of________, do hereby proclaim the week of July 1-7 2016, as: “Independents Week” and salute our community members and locally owned independent businesses who are integral to the unique flavor of [city] and honor their efforts to make [city] the place we want to live and work.

IN WITNESS WHEREOF, I hereunto set my hand and cause the seal of the city of ______________ to be affixed this _______day of_____________, 2016

State Government

WhereasIndependents Week provides a time to celebrate the independence of the citizens of this great State of [State] and the entrepreneurial spirit represented by our local independent businesses; and Whereas, the individual decisions every one of us makes today affect the future of [State] and its many communities; and

Whereas, [State’s] local independent businesses help preserve the uniqueness of the communities we call “home” and give us a sense of place; and

Whereas, [State’s] independently-owned businesses give back to our communities in goods, services, time and talent; and

Whereas, the health of [State’s] economy and that of each community within it depends on our support of businesses owned by our friends and neighbors; and

Whereas, [State’s] independent business owners and employees enrich our purchasing experiences with their knowledge & passion;

Therefore, as we celebrate Independents Week 2016, we acknowledge that the well-being of [State] and all of our communities lies within each of us.

NOW, THEREFORE, I, ____________, Governor of the State of________, do hereby proclaim the week of July 1-7, 2016 as: Independents Week and salute our citizens and local independent businesses who are integral to the unique flavor of [State] and honor their efforts to make our communities the places we want to live and work.

IN WITNESS WHEREOF, I hereunto set my hand and cause the seal of the State of ______________ to be affixed this _______day of_____________, 2016

 

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