Building Buy Local Campaigns that Shift Culture and Spending

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Leer en Español (16 páginas)  (Más Recursos de AMIBA en Español)

You are welcome to print and share the publication freely. If you wish to publicize the primer via email or social media outlets, please direct people here to request a copy, rather than publishing the document link.


Click image to view these window decals and many more ready-to-use materials to spread the pro-local message quickly and effectively.

How AMIBA Can Help You

The American Independent Business Alliance (AMIBA) is a non-profit network helping communities successfully operate programs to support community-based enterprise and entrepreneurship, build local wealth and prevent the loss of independent businesses. Since 2001, AMIBA has helped more than one hundred communities launch Independent Business Alliances using an organizing model we pioneered, with a proven record of success in cities and towns of all sizes and circumstances. We also have helped many other communities and groups implement impactful and cost-effective “buy local” campaigns and other specific pro-local initiatives through existing groups.

AMIBA provides tools and training to help local groups, independent trade associations and communities:


One of four “Why Buy Local?” posters available from AMIBA. Click to view all.

1) Execute “buy local” campaigns that (unlike most) truly shift consumer, business and institutional spending. Their success comes from effectively promoting the greater overall value local businesses often provide and the vital economic, social and cultural roles they fill in your community. These campaigns extend far beyond retail to encompass doing business locally in all its forms, including local investment.

AMIBA offers you the benefit of unrivaled experience to determine what approaches, language and imagery will yield the best results in your community.

2) Facilitate cooperative promotion, advertising, purchasing, sharing of skills and resources, mutual financing initiatives and other activities to help independent businesses gain economies of scale and compete successfully against larger chains, remote, and internet-based businesses.

3) Create a strong voice for independent businesses in local government and media while engaging citizens in guiding the future of their community. Shifting government and institutional purchasing and contracting is one of the ways local alliances can wield a powerful impact.

4) Build opportunities for local investment and access to capital for local entrepreneurs.

Becoming part of AMIBA can help you achieve greater success more quickly and with less work and expense over time by building on a proven model and through sharing the knowledge gained by the hard work of your peers all over the country. See also the many free templates we offer to help business owners and groups start spreading the pro-small business message.

We strongly encourage communities launching or expanding campaigns to learn about hosting a community presentation and workshop from AMIBA. Please send us a note or call 513-291-2494 to learn more.

Do you know business owners or colleagues who may find the buy local primer useful? Tweet This!

AMIBA is a 501c3 non-profit organization. Donations are fully tax-deductible and comprise an essential portion of our funding. Thank you!

See also: Top Reasons to Buy Local (with source data and free graphics to spread the word on your website or social media).

Follow AMIBA on Twitter or Facebook to learn about new campaign tools and the most useful independent business news.   Contact us to help you get started on the right track and tap into the unrivaled experience AMIBA offers. AMIBA is a non-profit (501c3) organization and relies largely on the small gifts of people like you to keep helping local businesses prosper and provide valuable tools at no charge. Please consider a tax-deductible gift to help advance this work.

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