"Go Local" Resources for Independent Business Advocates
This library supplements our 2012 primer "Building Buy Local Campaigns that Shift Culture and Spending," and may also serve as an introduction to many studies, publications, films and organizations of interest to independent business advocates. The headers correspond to the guide's sections and phrases in quotes correspond to passages in the primer (we added some other relevant resources).
We are eager for you to tell us your thoughts about the primer, both what you liked and what you'd like to see improved or added in a potential second edition. If you don't yet have a copy, learn more here.
New: in response to reader requests, we created a "Come in We're Local" web sticker (also free) like that on the primer cover and will produce window signs this month (follow our social media outlets or e-news to get word). Please note: the phrase "Come in We're Local" is an AMIBA trademark. It may not be used without permission.
I. The Benefits of Effective “Buy Local” Campaigns
p. 2 "Institute for Local Self Reliance" (ILSR)
p. 2 Graph showing three years of ILSR survey results is available here (contact us if you'd like a print-quality file of this or other graphics in the primer).
II. Keys to Shifting Culture and Spending
p. 3 Sidebar: "What is a local independent business?"
p. 4 "Civic Economics"
p. 6 "national study from Louisiana State and Baylor Universities" (pdf), or see summary
p. 6 Local business ownership and "rates of civic engagement." Among studies in this realm are these from 2006, 2005 and 1946. Big Box Swindle by Stacy Mitchell summarizes these studies and provides extensive annotation.
p. 6 "higher property values" (pdf from 2011 Civic Economics study commissioned by American Express Company)
III. Delivering Your Message for Maximum Impact
p. 7 "Made to Stick" by Chip and Dan Heath
p. 7 “Independent America” & “Rising from Ruins,” documentaries produced by Hanson Hosein, are available for free download. Contact AMIBA for ideas on using these to advance your work via public screenings.
p. 7 "thorough explanation" of the local business multiplier effect
p. 7 “Leveraging Anchor Institutions for Local Job Creation and Wealth Building" (from Community Wealth). Locavesting by Amy Cortese and Local Dollars, Local Sense by Michael Shuman are related books of interest.
p. 8 "Thank You for Choosing Our Independent Local Business" decals (in both English and Spanish versions)
IV. Beyond “Buy Local”: Building Strength in Numbers
p. 9 "Small Business Saturday"
p. 9 "Independents Week"
p. 9 "online library" (of pro-local model policies and case studies from ILSR)
p. 9 See the Association for Enterprise Opportunity to learn about programs that improve access to capital for active and aspiring entrepreneurs.
V. Organizational Structure and Partnerships
p. 10 "501c6 group exemption program" (a benefit available to AMIBA-affiliated organizations)
VI. Getting Started
p. 11 "participatory workshop" (presentations and trainings offered by AMIBA)
p. 11 The Benefits of Doing Business Locally, our most frequently-requested article for re-publication.
Back cover: See all 5 "Why Buy Local?" poster designs
Back cover: The author, Jeff Milchen, is the co-founder of AMIBA and among our most popular speakers and training facilitators. (Learn more about the presentations and workshops AMIBA provides or see upcoming + available dates.)
Please contact us to inquire to obtain high-resolution files or permissions for graphics within the primer. The primer contents are copyrighted by AMIBA and written consent is required to republish any portion (quoting up to 100 words is fine if attribution and link/url are provided). Inquire for bulk quantities.
Other Resources for Advocates of Independent Business
There are far too many great resources and organizations to list here, including hundreds of trade groups serving specific independent business types (groups having hosted AMIBA speakers are listed here). Please contact us for recommendations in your realm of interest. We hope you found this another useful resource. Please share with others! (See social media tabs at top of page.)
Very special thanks to American Express OPEN, whose sponsorship enabled production of the primer. (The appearance of organizations or resources linked here does not suggest endorsement by the American Express Company or any of its divisions.)
If you find the primer or online resources to be valuable tools, please consider dropping a donation in our tip jar to enable us to keep developing tools like these at low or no cost. AMIBA is a 501c3 educational organization and your donation is tax-deductible.