Recommended Resources & News
Accurately Explaining the Multiplier Effect
Explaining the local economic multiplier effect or “local premium” is an important component of effective public education campaigns. It provides one key reason why locally-owned businesses are better for your community than comparable absentee- or corporate-owned business. But there are many misleading explanations out there.
The Benefits of Doing Business Locally
Supporting community-based businesses supports community. This is our most frequently requested article for re-publication.
A few of the most broadly useful studies documenting the benefits of local independent businesses are collected here. For a more comprehensive library, see this web page from the Institute for Local Self-Reliance.
Go Local Resources
This library, created to supplement our 2012 print publication "Building Buy Local Campaigns that Shift Culture and Spending," also serves as useful introduction to many studies, publications, films and organizations of interest to independent business advocates and owners.
Free Public Education Tools and Templates (Updated March, 2013)
Seven Ways Businesses and Communities Can Counter "Showrooming" (December, 2012)
Why Use Spanish (and Other Languages) Marketing Materials? (August, 2012)