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Strength in Numbers, November 2011


Holiday Campaigns Heat Up

For the first time, AMIBA is teaming with the Business Alliance for Local Living Economies and many other allies to promote a new campaign, Shift Your Shopping: Choose Local and Independent this Holiday Season. We jointly created this collaborative website and campaign to drive more traffic to independent businesses, while building our organizations' own branded campaigns.

We're excited by this collaboration and joint mission: "By shifting the focus of holiday shopping to locally owned, independent businesses, we seek to build an annual tradition that strengthens local economies, expands employment, nurtures a sense of community, and provides a more relaxed, fun, and rewarding gift-buying experience."

If you are with a group of local independent businesses not yet listed, take one minute to upload your contact information and logo. We welcome you to add quotes from leaders of your group to this press release for your local media outreach and we're happy to help upon request.

AMIBA's Unchained! campaign, with its focus on quantifying the impact of a single day of buying 100% local (you can choose your own date if you've not planned for Nov. 19), nicely complements Shift Your Shopping, so feel free to use them both! Please help spread enthusiasm about Shift Your ShoppingUnchained!, Buy Local Week, Plaid Friday or your favorite grassroots pro-indie campaign via your social media networks and by joining ours (see page bottom). Together, we truly can create major shifts in consciousness.

 

America / Canada Unchained! 

 
 
 

For the first time since its inception, we fully refreshed the look of Unchained!, offering you a choice of the designs above. Visit the Unchained! resource page to see our primer and browse templates for buttons, posters and more (just added: posters modified to use "Shift Your Shopping" logos). While national publicity focuses on Nov. 19, you are not limited to a specific date. We're eager to help any group with local outreach and customization -- just ask!

 

News from Local Alliances 

Will Buy Local (Will County, IL) has a mobile site that loads
automatically when you enter their standard url in any smartphone. Visitors can view all members by category, instantly map the business location and more. Try it on your computer and phone to see the benefits of such a site.

The Corvallis (OR) Gazette-Times reports on the 40th birthday of Grass Roots Books & Music. "When [owner Jack Wolcott] heard whispers in 2000 that Borders was planning to open shop in Corvallis, he banded together with other local business owners to create the Corvallis Independent Business Alliance... 'The first year Borders opened was our best year ever,' Wolcott said." The energy CIBA sparked was obvious to us when they turned out 300 people for a talk by AMIBA's co-founders at their first major event (when social media was barely known) -- a record yet to be broken.

Tampa Independent Business Alliance founder Carla Jiminez is another IBA founder whose business anniversary was celebrated in their metro newspaper.

Welcome to the newest AMIBA affiliate, Keep Saint Petersburg Local, which chose America Unchained! to announce its debut. Website coming soon.

New AMIBA Member Resources

A new radio spot by Humboldt County IBA promotes both the economic and political value of doing business locally. Listen to mp3 (no login needed). The resources below are accessible only to affiliates (if you are a board member or volunteer with an affiliate, contact your leader for login). ** Log in before clicking links below.**

Increase You Member Retention! 
This new page offers a few key steps that can dramatically increase your group's retention rates and income while freeing more staff time for program development.

Publicity at Start-Up 
Press release template for using your AMIBA affiliation to generate media coverage. Use your membership on the larger team to enhance the credibility of your group!

 

2012 Conference -- Last Call for Topic Requests + Registration Open

Be sure to mark your calendar for Go Local, Grow Local: Building Community Prosperity from Within, March 29-April 1! if you haven't yet, send us your thoughts about what you want to see there or propose a session by Monday.

After visiting the Galt Hotel and conference event venues in downtown Louisville last month, we're thrilled about the location. Click here for registration info and to book your room (well worth booking early for river-view rooms and suites).

If you'd like your company featured in front of business leaders from across the continent see the sponsor packets (information on a la carte booth space will be announced next month).

 

Good Reads for Indie Business Owners and Advocates

Walmart's Greenwash Exposed 
The world's biggest retailer has generated millions of dollars worth of free publicity for its sustainability program, but is it deserved? Stacy Mitchell's new series of articles reveals the truth behind the mega-retailer's sophisticated PR.

Marketplace Fairness Act Introduced with Bipartisan Support 
Efforts to level the playing field re: internet and catalog sales gain momentum. See L.A. Times report.

Crowdfunding Bill Advances in Congress 
The Entrepreneur Access to Capital bill, sponsored by rep Patrick McHenry (R-NC), recently passed the House on a 407-17 vote. This report nicely summarizes the issue and current action. Sen. Scott Brown (R-MA) has introduced a parallel Senate bill that would reduce the maximum individual contribution to $1000 (from $10,000 in House bill) in the interest of protecting small investors from fraud while keeping the $1 million total cap on capitalization.

Is Yelp Helping Indies Compete vs Chains? 
See this interesting Washington Post blog entry.

Community Ownership Model Spreads East 
Saranac Lake just became first New York town to open a community-owned general store, appropriately named The Community Store. Contact us for suggestions if you are pursuing related ideas.

Looking to raise funds for your group at year's end? Check out 7 Reasons I’m Not Going to Donate to Your Group. We'll add one of our recent admonitions to local groups: make sure your website has human names and a phone number on your contact tab! Forcing people to use nameless web forms are not the impression you want to make on prospective members or donors.

 

Help, My Board is on Fire!

Here's what the coordinator of New Albany First (IN) had to say about their Oct. 29 workshop: "You invigorated my board and myself to keep pushing and stay out of the rut I feared we might get into. My board [of directors] is on fire... I'm glad we affiliated with AMIBA!"

AMIBA is now scheduling events throughout the Southwest U.S. for Feb. 1-8. Contact us for all the details or learn more about AMIBA presentations and trainings to ignite your local efforts or participants at your conference or trade show.

Help spread the buzz! If you like what you read here, please share it widely with the social media links below (short url= http://bit.ly/uqgKwT).