June 2011 Edition, Strength in Numbers
Independents Week Action
Here's a sampling of the plans we've learned about from local affiliates (see this page of free Independents Week primers, graphics and templates for more ideas). Not only have the Indie Week pioneers at Tampa IBA expanded their campaign to Independents Month, they already started with with their kick-off bash June 24!
Metro IBA (Mpls/St. Paul) also is celebrating Independents Month with 25 members offering special incentives. One lucky patron will win a $50 gift card to every participating business.
WILL Buy Locally (Will County, IL) is conducting their 2nd annual scavenger hunt at WBL members as part of their Indie Week activities. Prizes include a flat-screen TV and an iPad.
Shop Local Raleigh kicks off with an Independents Week Crawl. Locals who complete a game card by visiting 12 members are entered into a drawing for one of seven shopping sprees at their favorite SLR member! They also will run TV ads to promote the week.
The Louisville IBA is celebrating Independents Week by hosting their 3rd annual Brewfest (including regional wineries as well as brewers). Attendees will be encouraged to sign a “Declaration of Independents,” a pledge to shift some current spending to locally owned businesses. The 2010 Brewfest netted $12,000 profit for LIBA!
Brewfest wristbands include a contest promo and web link, asking participants to tag LIBA on Facebook when they patronize a member business from July 1-7 and note how they are helping keep Louisville weird. Two winners will receive $250 to spend at any LIBA member business. Plan to learn more in person! -- visit Louisville next March for the 2012 AMIBA Conference! Details in our July newsletter.
More Local Alliance Initiatives
Shop Local Raleigh is gathering names of NC residents interested in sporting a car license plate that promotes their work. All it takes is 300 customers for the state to print custom plates.
Pro-Local Public Policy Initiatives
At the persistent urging of the the Austin Independent Business Alliance, the City of Austin is implementing a Small Business Construction Procurement Program to enhance contract opportunities for small businesses. The program is designed for City-funded construction projects under $50,000, which now will be reserved for bidding by businesses certified as Small Business Enterprises.
New Additions to Member Resources
Links to AMIBA web pages in this section are accessible only to AMIBA affiliates. Please log in before clicking! New in June 2011:
News You Can Use
The Northwest Atlantic Marine Alliance, which supports local, small-scale fisherfolk and fishing communities, publishes great public education materials. You can view their collection on Community Support Fisheries and other topics here.
Indie Appliance Stores Beat Chain Competitors
Consumer Reports magazine recently surveyed more than 16,000 people about their experiences buying major and small appliances from chains, independents and internet-only merchants. As in 2010, independents beat every chain store in overall satisfaction. The results were so similar that our summary from July 2010 summary applies to the latest. The 2011 report, accessible only to their subscribers, is here.
This follows CR's April survey that showed independent pharmacies soundly beat
chain drug stores in overall satisfaction. Use news like this (you're
welcome to copy from our blurbs) to debunk myths in your own local
Tech Tools to Boost Your Business or Organization
Stay Local! is helping member businesses, who might otherwise miss the technology, to utilize rapidly-growing Quick Response (QR) codes, as demonstrated in their Independent Week posters and ads. We plan to share lessons from their experience in an upcoming newsletter. For business owners, we suggest looking online for articles specific to your trade on how to best employ QR codes.
Social Media Toolbars