Posters, Flyers, Banners
Ads, Coupons, Contests
Corvallis IBA Ad
Metro IBA tri-fold game card (2-sided) PDF
Shop Local Raleigh promoted Indie Week and their members with a social media contest. Customers post creative, interavtive photos of their favorite Shop Local Raleigh businesses on Snap Yeti with the custom event hashtage #SLRWEEK, along with a explanation of why they love it. The top three photos win a gift certificate to a member of their choice.
Front Royal’s group Ad
TV and Radio Ads
Stay Local! produced rotating underwriting spots mentioning participating businesses that appear in their group ad (see “ads/coupons/contests” above) on a local National Public Radio affiliate station that read: “Support for WWNO comes from Stay Local! And its locally-owned member businesses, including: Cowbell, Pal’s lounge, Live Art Studio and Peaches Records, who contribute to the community spirit of local businesses with Independents Week” June 27 – July 4. Information and listings at stay local dot org.”
Corvallis IBA presented the following radio ad to member businesses as an underwriting opportunity in exchange for advertising by including the business name in the tagline. The ad was scheduled to run from June 30 – July 7, a minimum of 10 times on five stations (two broadcast and three Internet). “As we celebrate Independence Day it’s time to also celebrate our local independent businesses. The very independent (KGAL/KSHO/Action Stream) Radio and locally owned Eads Broadcasting Corporation joins the Corvallis Independent Business Alliance and the American Independent Business Alliance to declare the week of July 1-7 as Independents Week. It’s a time to reflect on the importance of economic democracy and community self-determination by celebrating the nation’s locally owned independent businesses and the stake we have in shaping our home town’s future. CIBA invites you to help celebrate by joining in activities and in-store promotions offered by local independent businesses near you…..now and every week. (This message is brought to you by the Corvallis Independent Business Alliance. CIBA is a group of over 100 local, independent business owners and concerned citizens who recognize and appreciate the unique character of the Corvallis community. Shop local in Corvallis and Philomath.)”
Dane Buy Local’s Mayoral Proclamation from the Mayor of Madison
Dane Buy Local also held a press conference to launch Independents Week followed by a member luncheon with a short program and networking. The Mayor of Fitchburg, one of the cities beside Madison also spoke at the press conference, and the County Executive mailed a Proclamation of support as well. Dane Buy Local also enlisted their member businesses to participate by offering special deals and activities throughout the week and a growing list of individuals who signed an online Pledge to celebrate and buy local for Independents Week.